Aurora student union cabinet promotional campaign

Education 教育 2016

Building a Reliable Image for the Student Union Cabinet 為學生團隊塑造踏實宣傳形象

Aurora 理曦

Services服務

CampaignVideo Production 推廣影片製作

Disciplines項目

VideographyAnimationPost-production 影片拍攝動畫後期製作

Engagement參與方式

Single project 單一項目

Background背景

In late 2015, we joined forces with our PolyU classmates to support Aurora — a candidate student union cabinet campaigning for a better campus environment and stronger student rights. As fellow students, we knew the audience because we were the audience. We produced the full campaign package: concept photography, printed materials, and a promotional video, launched across digital and physical channels in time for the election.

2015 年底，我們以理工大學學生的身份，和同學們攜手為候選學生會內閣「理曦」製作競選宣傳。目標受眾就是我們自己，所以我們知道怎樣打動他們。我們全程包辦概念照片、印刷品及宣傳影片，並在選舉期間透過網絡及校園渠道同步發放。

Aurora campaign photo. Concept photography by Tab Tab Studio. Aurora 宣傳概念照。

The Solution設計成品

Grounded in Truth, Rooted in You 實事求是以您為本

To reflect Aurora's steady, community-minded identity, we built the video around industrial imagery — framing the cabinet members as builders shaping the campus they believed in. The centrepiece was a stop-motion sequence: a miniature PolyU constructed from everyday objects, with the team forming a pedestrian crossing at its heart. Produced using green screen and After Effects, it became a visual metaphor for Aurora's core promise: to be a bridge between students and the institution.

為呼應理曦踏實、以學生為本的形象，我們以工業元素為核心，讓候選幹事化身建設者，共同打造心目中的校園。影片壓軸是一段定格動畫：由日常用品砌成的迷你理工大學，幹事們在上面排成一條斑馬線——以視覺語言傳達理曦的承諾：成為學生與校方之間的橋樑。全段以綠幕拍攝，配合 After Effects 後期製作完成。

Featured scene from the Aurora promotional video

Aerial campus scene — before, created using physical items and Adobe Photoshop

Aerial campus scene — after, created using physical items and Adobe Photoshop

We created an aerial shot of the school campus using physical items, photographs, and Adobe Photoshop. 我們使用Adobe Photoshop把實物和照片和結合，創造了校園的航拍鏡頭場景。

Stop-motion scene filmed with green screen

Stop-motion scene enhanced in After Effects

The stop-motion scenes at the video's end were filmed with a green screen and enhanced in After Effects. 在影片結尾的定格動畫部分，我們使用綠幕進行拍攝，並在After Effects中添加了後期製作效果。

Group photo of Aurora and the entire crew. 理曦成員和拍攝團隊的合照。

Team團隊

Producer 出品人 Rhyno Chan

Executive Producer 監制 Cancan Kwok

Director / Editor 導演 / 剪接 Timothy Law

Coordinator 統籌 Kassie Lo

Photographer 攝影師 Cancan Kwok, Kelvin Lam

Art Director 美術指導 Yvonne Chan

Animation Director 動畫總監 Season Cheng

Set Designer 置景師 Sophiitia Ma

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