Playful Stickers That Work as Hard as You Pretend To 扮工貼圖陪你輕鬆一夏
Panda Place 悅來坊
Background背景
Panda Place is a retail mall in the heart of Tsuen Wan, anchored by its panda mascot and a mix of local eateries, shops, and lifestyle destinations. To keep its audience engaged over the summer holidays, the mall wanted something shareable — content that felt fun and native to how people actually communicate. The brief: a WhatsApp sticker pack built around the mall's pandas, designed to travel.
悅來坊位於荃灣中心地帶，以熊貓為品牌主角，為顧客呈獻本地飲食、購物與生活體驗。為在暑假期間保持與受眾的互動，商場希望製作一套易於分享、貼近大眾日常溝通方式的內容。項目目標：以商場熊貓吉祥物為主角，製作一套 WhatsApp 貼圖，讓品牌自然融入受眾的日常對話。
Panda Place Atrium, Tsuen Wan. Photo credit: Wpcpey / Wikipedia 悅來坊中庭，荃灣。照片來源：Wpcpey@Wikipedia
The Solution設計成品
Eleven Stickers, One Very Relatable Panda 11 款貼圖，一隻最懂打工仔心聲的熊貓
We designed an 11-piece WhatsApp sticker pack for Panda Place, built around the mall's panda mascot and an 'AWOL at work' theme — the universal fantasy of sneaking off while still looking busy. Each sticker was brought to life with humour and personality: pandas in disguise, faking productivity, perfecting the art of disappearing without anyone noticing. The pack was uploaded to Whatsticker and promoted in-mall, earning over 14,000 views within a month of launch.
我們為悅來坊設計了一套 11 款 WhatsApp 貼圖，以商場熊貓吉祥物「悅悅」為主角，主題圍繞「扮工」——打工仔邊工作邊摸魚的日常幻想。每款貼圖都充滿個性與幽默感：偽裝上班、假裝專心、完美消失而不被發現。貼圖上載至 Whatsticker 並配合商場宣傳推廣，上線一個月後累積超過 14,000 人氣。
The promotional poster featuring all 11 stickers in the pack. 包含所有 11 款貼圖的宣傳海報。
Results成果
Over 14,000 views on Whatsticker within one month of launch.
貼圖上線一個月後在 Whatsticker 累積超過 14,000 人氣。
Team團隊
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