Deliver Information on Elderly Health Services with Clean, Purposeful Design 以簡潔設計傳遞高齡健康服務資訊
SJS C. C. Wu Hearing and Optical Centre 聖雅各福群會伍集成聽力及視力中心
Background背景
Established in 2022, the St. James' Settlement C. C. Wu Hearing and Optical Centre helps the elderly and community alleviate the inconveniences and discomforts of ageing. Services include seminars, screenings, professional exams, treatment referrals, assistive device fittings, and health education. As a new service expanding into the community, the Centre needed a platform to connect with its audience and establish a credible, professional presence.
聖雅各福群會伍集成聽力及視力中心於2022年成立，致力為長者及社區人士紓解因老化帶來的不便及身體不適，服務涵蓋講座、篩查、專業檢查、轉介專業治療及選配輔助儀器等，並教育公眾健康知識。作為新成立的社區服務，中心需要建立網上平台，與服務對象建立聯繫，並樹立可信賴的專業形象。
The centre features advanced medical devices and equipment to serve the public. Photo credit: SJS C. C. Wu Hearing and Optical Centre 中心配有多款先進儀器為市民服務。照片來源：聖雅各福群會伍集成聽力及視力中心
Project Objective目標
A Clean and User-Friendly Website 清晰簡潔的網站
As part of expanding its services, the Centre needed a platform to connect with its audience and showcase its mission, values, and services. The goal was to deliver a clear, simple website to help more people understand and benefit from its offerings — while providing educational resources on hearing and vision health, and reinforcing a trustworthy brand image.
作為新服務的投入和拓展，中心需要一個平台來與服務對象及其家人建立聯繫，並展示使命、價值觀和服務。這次項目透過建立網站，為機構提供一個清晰簡潔的方式，讓更多社會人士了解並受益於該服務，同時提供有關聽力與視力健康的教育資源，建立專業可靠的品牌形象。
A clean, user-friendly website to connect the Centre with elderly users and their families. 一個簡潔易用的網站，讓中心與長者及其家人建立聯繫。
Design Concept設計概念
Incorporating the Brand Elements of St. James' Settlement and the C. C. Wu Cultural & Education Foundation Fund 結合聖雅各福群會與伍集成文化及教育基金的品牌元素
The website uses a colour palette of orange, green, and yellow to commemorate the collaboration between St. James' Settlement and the C. C. Wu Cultural & Education Foundation Fund — yellow representing hearing, green symbolising optical services. Custom icons, high-quality images, and an intuitive layout ensure a seamless user experience. Typography chosen for simplicity and readability makes navigation easy, allowing visitors to quickly find key information.
網站以橙色、綠色和黃色的配色方案為基礎，紀念聖雅各福群會與伍集成文化及教育基金的合作。黃色象徵聽力，綠色代表視光，旨在向訪客傳遞親切且值得信賴的形象，同時有效展示中心的服務內容。設計採用定制圖示、高質量圖片及直觀佈局，確保訪客擁有良好的使用體驗。字體選擇注重簡潔和易讀性，讓使用者可輕鬆瀏覽網站並迅速獲取關鍵資訊。
The Centre's two service areas — hearing and optical — are distinguished using yellow and green respectively. 中心兩大服務範疇——聽力與視力，分別以黃色和綠色區分，清楚向訪客傳達不同服務類型。
The Solution設計成品
An Effective Promotion and Appointment Platform 有效的推廣及預約平台
The website promotes health and wellness, giving visitors easy access to service information and encouraging them to book appointments. With its launch, the Centre can more effectively reach and assist more people in the community, establishing a professional and welcoming brand presence.
網站的設計專注於推廣健康與福祉，讓訪客能輕鬆查詢服務內容，並鼓勵他們預約服務，照顧自己的身體。隨著網站的啟動，中心能更有效地觸及並幫助更多社區人士，建立專業可靠的品牌形象。
Moodboard and custom icon set — yellow for hearing, green for optical, building a warm and approachable visual identity. 情緒板與訂製圖示——黃色代表聽力，綠色代表視光，建立親切溫暖的視覺識別。
Website UI across four key pages — homepage, About Us, Hearing Service, and Optical Service — each colour-coded to help users navigate with ease. 網站四大頁面介面設計——首頁、關於我們、聽力服務及視光服務，以色彩區分讓用戶輕鬆導航。
Results成果
Since launching in 2022, the website has attracted over 30,000 sessions and reached more than 21,000 unique visitors — with over 300 elderly clients contacting the Centre directly through the website enquiry form.
自2022年上線以來，網站累計錄得逾30,000次瀏覽，觸及超過21,000名獨立訪客，並有逾300名長者透過網站查詢表格直接聯絡中心。
Team團隊
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