From the Ground Up — A Brand Built for Her Practice 從零打造，屬於她的品牌

Frederique Blanchard is a certified ICF PCC coach with over 700 hours of practice in Executive Coaching, Leadership Development, and Career Transition — dedicated to helping people build the conditions for meaningful and sustainable success. As she launched her own coaching practice, she needed a brand that matched her credibility: polished, warm, and distinctly her own. Tab Tab Studio was brought in to build her brand from the ground up — identity, website, and marketing materials.

Frederique Blanchard 是一位 ICF 認證的 PCC 教練，擁有超過 700 小時的執行教練、領導力發展及職業轉型實戰經驗，致力協助客戶建立有意義且可持續的成功與福祉。在她正式創業之際，需要一套既能展現專業資歷、又具個人溫度的品牌形象。跳制作室受邀從零開始打造她的品牌識別、網站及市場宣傳品。

Frederique Blanchard. Photo Credit: Frederique Blanchard Frederique Blanchard 照片來源：Frederique Blanchard

Elegant. Professional. Distinctly Her. 優雅、專業、獨一無二

After several working sessions with Frederique, we identified five words to anchor the brand: Elegant, Professional, Approachable, Chic, and Dynamic. From there, we built a palette of forest green, light pink, and white — light and modern, with enough warmth to feel welcoming. A custom line icon set added refinement across web and print. Photography guidelines focused on clean, well-lit moments — happy or quietly thoughtful — always incorporating the brand colours. The result is a visual language that feels quietly confident: not self-promotional, but unmistakably Frederique.

經過多次深入討論後，我們確立了五個關鍵詞來定義品牌特質：優雅、專業、平易近人、時尚及充滿活力。以此為基礎，我們選用了森林綠、淡粉色及白色的輕盈配色，既現代又不失溫度。一套精緻的線條圖示貫穿網站與印刷品設計，提升整體質感。攝影方向則聚焦於乾淨、光線充足的瞬間，呈現愉快或若有所思的神情，並融入品牌色彩。最終呈現的視覺語言低調而自信——不是在推銷，而是展現真實的 Frederique。

Moodboard defining the Frederique Blanchard visual style. 定義「Frederique Blanchard 風格」的情緒板。