Establish a New Brand Identity Through a Website Revamp 從網頁改造入手建立品牌形象

Since 1986, St. James Settlement Fitness Centre has been offering a variety of sports courses to people of all ages and backgrounds. Their programmes include personal training, sports and fitness courses for both children and adults, corporate services, and venue rentals — all designed to ensure that everyone can access the benefits and enjoyment of exercise.

聖雅各福群會永嘉諾健體中心成立於1986年，為社會各階層提供多元化運動課程，包括私人教練健身計劃，兒童及成人運動康體課程，企業客戶服務及場地租用等，務求讓每個人都能夠感受運動的益處和樂趣。

The personal trainer team photo of SJS Fitness Centre. Photo Credit: SJS Fitness Centre 永嘉諾健體中心的訓練團隊合照。照片來源：聖雅各福群會永嘉諾健體中心

Rebuilding Brand Image Through Website Design 由設計網頁開始重塑品牌形象

In 2019, SJS Fitness Centre launched a renovation and expansion project to modernise its facilities and better serve its members. This included refurbishing venues, redesigning the website, and creating a series of short videos and promotional materials. The goal was to connect with target customers, engage with those in need, and transform lives through sports.

為緊貼世界大趨勢及切合會員需要，中心由2019年開始重新規劃；不但翻新場地設施，亦藉著重新設計網站去探索品牌可能性，再配以一連串短片、各式各樣的宣傳品重塑形象，盡力填補與目標客戶的距離，融入有需要的群體當中，實踐以運動改變生活的使命。

The new Pavigym Functional Zone introduces trendy fitness classes to users. Photo Credit: SJS Fitness Centre 場地新設的 Pavigym Functional Zone 為使用者帶來新潮的健身課堂。照片來源：聖雅各福群會永嘉諾健體中心

Fitness Services That Flow Through Society 如水流般滲透社會的健體服務

When designing the website, we intentionally incorporated "water" as the primary visual element — reflecting the Centre's adaptability to global sports trends and its commitment to serving all segments of society. For the colour palette, we chose a distinctive dark purple inspired by the Pavigym Functional Zone, complemented by fluorescent colours used consistently across physical and digital spaces. This approach was aimed at creating a youthful, dynamic, and energetic brand image.

設計網站時，我們刻意以中心理念的主體——「水」作為主視覺，反映中心如水般因應世界的運動趨勢而快速轉變，並滲透至社會各階層。用色方面，我們參考了中心內極具獨特性的 Pavigym Functional Zone，線上線下統一使用深紫色作主色，並以螢光色強調燈光效果，務求帶出品牌的年輕活力及動感，同時增強辨識度。

To impress users with our energetic brand image, we added a video and fluorescent water elements to the website homepage. 網站首頁利用了螢光色的「水」配合影片，讓使用者馬上能夠感受品牌的年輕活力。